Read this: Sky exaggerated availability of content on Now TV, says ASA

Summary: Sky has been told it must stop overstating the availability of channel content on its Now TV online streaming service. Responding, Sky insisted all shows featured in the advert could be streamed by Now TV customers at the same time as they were being transmitted live via linear television. Furthermore, it said content that couldn't be viewed on live channels had not appeared in the ad. - cable.co.uk