
Read this: Viacom to increase Channel 5 budget - Media - theguardian.com

Summary: In the US and elsewhere as we increase overall spending, we are also shifting the mix gradually to make more original programming. Viacom owns Nickelodeon, which airs some programming on Channel 5, while Channel 5 has the successful kids' strand Milkshake Many staff are understood to be concerned about job cuts and relocation to Viacom's offices. - theguardian.com
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