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Read this: TV Networks, Advertisers at Odds Over How to Count Viewers -

Summary: ET Television networks and marketers spar every spring over the price of advertising for the coming season, but this year a potentially bigger fight looms over a different issue how many of the networks' viewers should be counted. Facing what is expected to be a lackluster ad market, TV networks hope to boost their revenue by changing the formula for how ad deals are structured so that it includes more viewers who use digital video recorders to watch shows after they air initially. Since 2007, television ad time has been sold based on the audience size for shows and accompanying commercials up to three days from the airdate. - link

TV Networks, Advertisers at Odds Over Ho…

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