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Read this: Feeble, bland and rooted in a bygone era: the BBC must find its digital voice - Technology - The Observer

Summary: BBC3's Schoolgirl Superstar the management did not realise this was a service for 16- to 34-year-olds, a generation that lives online. There was no YouTube, no Facebook, no Twitter and Yahoo had just tried, unsuccessfully, to buy Google for 3bn. The discussion between the heads of BBC New Media over this proposal was not a long one. - link

Feeble, bland and rooted in a bygone era…

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