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Read this: ITV director defends breakfast show after ratings dip to below 400,000 - Media -

Summary: Peter Fincham, ITV director, says television viewing habits at breakfast time 'move very slowly'. On Tuesday it had an average of about 600,000 viewers, a 15.5 share of the audience, less than half the 1.4 million 35.1 who watched BBC1's Breakfast. We are all very habit formed at breakfast time. - link

ITV director defends breakfast show afte…

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