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Read this: Absolute Radio: how their new playlist choice at breakfast works

Summary: In many of my speaking engagements, I talk about the opportunities that digital offers radio stations - particularly in terms of brand extensions. Absolute have always wished to offer the kind of engagement and entertainment that radio listeners expect at breakfast time, and this simulcast also offers a larger opportunity in terms of breakfast sponsorshop and promotions, one of the largest money-spinners for the station. But, since 2008, the listeners to - say - Absolute 80s haven't been given 80s music during the breakfast show. - link

Absolute Radio: how their new playlist c…

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