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Read this: BBC set to expand interactive digital TV sports service - Telecompaper

Summary: The BBC plans to launch a permanent interactive digital TV sports service as part of a multi-million project to deliver sports content over multiple platforms, writes Broadcast. The interactive service will be accessed through a red button and will be available on digital cable, digital satellite, Freesat and Freeview. The launch is part of the 'Mysportnow' project and will launch after the 2008 summer Olympics. - link

BBC set to expand interactive digital TV…

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