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Read this: Why all broadcasters should buy into Freeview Connected - Media - The Guardian

Summary: At last the free digital TV platform currently in 11m homes 20m if you count second sets in Sky and Virgin households is set to get the internet on-demand functionality it needs to stand any chance of competing with rival commercial platforms. But, well-intentioned and necessary though it undoubtedly is, this refocusing on Freeview raises awkward questions about why it has taken so long to happen. Broadcast TV would decline relatively rapidly to be replaced by on-demand services enhanced by new social media and other applications. - link

Why all broadcasters should buy into Fre…

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