Read this: Big Brother a target for ITV - Media - theguardian.com
Summary: ITV executives have weighed the merits of snatching Big Brother from Channel 5 the broadcasters latest two-year deal expires at the end of the year to boost programming across its expanding portfolio of channels. Big Brother, and its celebrity stablemate, could be used to give newcomer ITVBe a major boost against rival channels. It is thought that discussions at ITV are unlikely to progress to a bid for Big Brother, because the rights remain at a level of about 20m per year. - theguardian.com
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