Read this: Freeview announces connected television plans - informitv
Summary: Freeview and Digital UK have announced plans to develop a Freeview branded connected television service. The shareholders of the two companies, including the leading broadcasters in the United Kingdom, are backing a five-year plan to support the development and marketing of the service, which will bring together the best of broadcast television and video-on-demand delivered over broadband. Guy North, who was previously responsible for marketing Freeview, has taken over as managing director for the existing platform. - informitv.com
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