Read this: What the convergence of technology means for trademark registration - Media Network - Guardian Professional
Summary: YouView's defeat in the High Court highlights the risks involved if a new brand name is too similar to an existing trademark. Photograph Tammy Hanratty/Corbis Coming up with a distinctive brand name that differentiates a company's service offering from its competitors, and protecting that name through trademark registration is increasingly important for any business. A high court judgment earlier this week highlights the risks involved if a new brand name is too similar to an existing trademark, and the need to undertake sufficient clearance procedures before a brand is launched and significant money has been invested in it. - theguardian.com
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