Read this: QVC builds TV presence with new Freeview channel - ProfessionalJeweller.com

Summary: The new channel will strengthen the companys TV business model, and will provide a 24-hour platform for QVCs product ranges in one-hour themed slots and branded programmes. This announcement strengthens the commercial model for local TV broadcasters up and down the UK. The proceeds from the sale go directly to help fund a wider range of services for local television. - professionaljeweller.com