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Read this: BBC - Radio 4 Blog: Reith 2009 in the Twitterverse

Summary: As I've explained in my previous blog posts, the 2009 Reith Lectures team was keen to extend the reach of the programmes beyond the traditional Radio 4 and World Service listeners. A key part of our strategy was social networking site Twitter. We wanted to find people already talking about Professor Sandel and his work, or related ideas, and establish a community of listeners which could start engaging with the lectures' themes before the programmes were even broadcast. - link

BBC - Radio 4 Blog: Reith 2009 in the Tw…

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