Read this: What Do Consumers Hate More Than TV Ads? Online Video Commercials - CMO Today - WSJ

Summary: A recent survey of about 700 consumers found that about 36 of those polled said they find online video ads more irritating than TV ads. Nearly half found both TV and online video ads equally annoying while only about 12 thought TV ads were more annoying. The online survey, conducted last month by ad buying software company Strata, found that younger viewers find targeted online video ads more invasive and annoying than older viewers. - blogs.wsj.com