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Read this: House of Cards, Breaking Bad and binge viewing pull audiences online | Media Network | Guardian Professional

Summary: We know that subscription video on demand SVOD is big business, but so many of the facts and figures are hazy. Netflix's audience insights have led to confident and successful series launches, such as House of Cards and Orange is the New Black, where full series commissions were made from the outset, without a pilot. Similarly, audience insights were used by Netflix to target market House of Cards to its subscribers via 10 different trailer cuts, depending on your past viewing habits on the platform. - link

House of Cards, Breaking Bad and binge v…

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