Read this: Thirst for control of hit shows puts ITV in prime takeover territory | Business | The Observer
Summary: This has made for an increasingly cut-throat battle to become king of content and win consumers' attention and drive profits. It dropped the bid last week but the corporate logic remains deep-rooted in the mind of media executives and bankers create a content company big enough to shift the balance of power away from cable companies and internet firms. In the last two years, ITV has bought about a dozen production companies and could pay out as much as 808m in bonuses to executives at those firms if management hits stretching targets in the coming years. - theguardian.com
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