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Read this: London Live switches its target audience to attract older viewers | Media | theguardian.com

Summary: The repositioning will see the channel forsaking the youth market to appeal to an older audience closer to the 25 to 44 age range, which happens to be the core readership of its print stablemate, the London Evening Standard. Barb's London panel of 855 people is said by ESI Media, to be too small a sample to provide figures of its true audience. - theguardian.com

Read full article: www.theguardian.com link icon  London Live switches its target audience…



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