Read this: Channel 4 to replace 4oD with new online hub All 4 | Media | theguardian.com
Summary: Channel 4 is to make live streaming of its TV networks and on-demand service 4oD available in a new online hub, branded All 4, in a bid to better exploit the growing trend in viewing on devices such as tablets and smartphones. As part of the digital transition, 4oD the brand launched by Channel 4 in 2006 as the first home of its on-demand, catch-up TV service will be scrapped. The All 4 initiative forms the next stage of Channel 4 chief executive David Abrahams plan to keep connected with the broadcasters youth audience, for which advertisers pay a premium, which is drifting from traditional TV to digital. - theguardian.comwww.theguardian.comChannel 4 to replace 4oD with new online…
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