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Read this: Question of the week: How can ITV improve its ratings? |Media |The Guardian

Summary: ITV1 has sunk to its worst audience share since it started 54 years ago - 16.1 in the week ending 18 June. Peter Bazalgette, media consultant What a relief to discuss ITV's programmes rather than its debt, pension deficit, board or new chief executive. Peter Fincham has to perform the most devilish balancing act in TV history cut programme expenditure and increase ratings. - link

Question of the week: How can ITV improv…

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