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Read this: Is second-screening a genuinely effective marketing phenomenon? | Media Network | Guardian Professional

Summary: The living room has become a hotbed of connected devices used in conjunction with watching TV with smartphone in hand, tablet on lap, smartwatch on wrist, were quickly running out of body parts that can accommodate the range of gadgets on the market. Consequently, second-screening has become a marketing phenomenon, enabling brands to enhance ad experiences across a number of platforms, from sponsoring companion apps such as Beamly formerly Zeebox to running promoted activity through social viewing services like Twitter. We have sought to squeeze every last second of attention span out of our TV viewers and why shouldnt we -

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