Read this: The battle for male viewers heats up | Comment | Broadcast

Summary: Can Viacom crack the male audience with the UK launch of Spike TV? Stephen Arnell weighs up the evidence In taking youth-skewing music/entertainment channel Viva off Freeview to make way for male-biased Spike TV, Viacom is showing it means business in the UK, and is moving fast. The Channel 5 family is already integrated into Viacom’s cross-promotion across UK channels and there’s been a steady stream of announcements of co-commissioned shows.. - broadcastnow.co.uk

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The battle for male viewers heats up | C…



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