Read this: Ariel - Radio 4 has to 'dazzle' in digital world
Summary: 18 November 2014 Last updated at 1614 The biggest challenge for Radio 4 is to carve out a 'dazzling digital life' for itself, but that does not mean commissioning digital extras for every programme, says controller Gwyneth Williams. 'Making the digital side of Radio 4 come to life in an exciting way is a tremendous challenge,' she admitted, alongside 'delivering creative content of the highest standard, within budget'. Radio first The fact that, as panel chairman Robin Lustig pointed out, there was 'no radio version of YouTube' was part of that challenge, currently being tackled by 'a lot of very smart people on Radio 4'. - bbc.co.ukRead full article: Ariel - Radio 4 has to 'dazzle' in digit…
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