Read this: http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/digital-day-childrens

Summary: Published 251114 This document provides an in-depth study of the findings from the Digital Day 2014 children's consumer research. It focusses on the data from the children's quantitative 3-day diary study, and includes some comparisons to the adults' study. Key findings from the main adults' study were published in August as part of our Communications Market Report 2014. - stakeholders.ofcom.org.uk