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Read this: Gideon Spanier: Why Britain's telecom companies are expanding into media operations

Summary: Offering a bundle of services - triple play or quad play - is not new for the telecoms industry and it has had mixed results in the past. The challenge for BT and Vodafone, with their much larger subscriber bases, is can quad play become a mass phenomenon Enders cites industry figures that show Britons do not have a history of taking all four services from one provider - unlike in, say, Germany and Spain. - link

Gideon Spanier: Why Britain's telecom co…

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