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Read this: Tony Hall: 2015 a high risk year for the BBC

Summary: Director general Tony Hall has called on all BBC staff to become â??ambassadorsâ? for the corporation as it faces a â??high riskâ? year which includes the general election and charter renewal.The former Royal Opera House chief executive addressed all staff from the radio theatre at New Broadcasting House on Wednesday afternoon with a rallying cry for the next 12 months.Hall said there is a real danger that the BBC could emerge from post-election charter renewal negotiations â??diminishedâ? or â??stuck in an analogue cul-de-sacâ?. The corporation must make a strong and coherent case to ??keep advancing in the digital age?, he added.??We live at a time of unparalleled change in media. Never have audiences changed so fast, or global competition changed our environment so radically,? Hall told staff.??That makes this charter review matter much more than most: we face big choices about the future of public service broadcasting and the BBC. But I am confident that at the end of the process we will emerge stronger, re-energised and with our best days ahead of us. ?

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