Read this: Tony Hall: 2015 a high risk year for the BBC
Summary: Director general Tony Hall has called on all BBC staff to become â??ambassadorsâ? for the corporation as it faces a â??high riskâ? year which includes the general election and charter renewal. The former Royal Opera House chief executive addressed all staff from the radio theatre at New Broadcasting House on Wednesday afternoon with a rallying cry for the next 12 months. Hall said there is a real danger that the BBC could emerge from post-election charter renewal negotiations â??diminishedâ? or â??stuck in an analogue cul-de-sacâ?. The corporation must make a strong and coherent case to ??keep advancing in the digital age?, he added. ??We live at a time of unparalleled change in media. Never have audiences changed so fast, or global competition changed our environment so radically,? Hall told staff. ??That makes this charter review matter much more than most: we face big choices about the future of public service broadcasting and the BBC. But I am confident that at the end of the process we will emerge stronger, re-energised and with our best days ahead of us. ? www.broadcastnow.co.uk
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