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Read this: Streaming overtakes radio use for US teens: but UK fares better

Summary: quotWhile AM/FM Radio listening leads by a significant margin among all other age groups, much of teens' listening time has shifted to pureplay Internet audio services like Pandora and Spotify and others,quot said Larry Rosin, President of Edison Research. Info from RAJAR, the UK's radio research body - above - give a different picture for the UK. Jerry Hill, CEO of RAJAR, points to the strong presence of the BBC and Radioplayer, as well as a lack of a strong Pandora-like service in the UK. Methods of measurement are different between the two pieces of research and the Edison figures are more recent but the UK has a number of strong national youth radio brands like KISS, Capital and BBC Radio 1, that are without a clear equivalent in the US. Additionally, services like Pandora are unavailable in the UK. Audiomonitor report that consumption via streaming overtook radio for the first time for 15-19s with 22.9 of all audio consumption ocurring on a radio receiver. - media.info

Read full article: media.info link icon  Streaming overtakes radio use for US tee…



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