Read this: When Netflix and other on-demand services killed the TV ad golden goose
Summary: Despite mounting evidence that viewers have been abandoning live viewing, Nielsen has not produced a viable system for counting all those non-linear views. Given viewers' strong preference for watching TV on their own schedules, PVR viewing numbers are only going to rise. - www.theguardian.comwww.theguardian.comWhen Netflix and other on-demand service…
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