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Read this: Multichannel television remains relevant

Summary: The survey of over 2,000 multiplatform viewers found that 20 of those who have multichannel services said they were likely to cut their traditional pay-television services, while 25 of multiplatform viewers who do not have or have never had a multichannel service said they were likely to start subscribing to one. The overwhelming majority of those with both an online subscription video service and multichannel television are not ready to give up easy access to television channels, even when presented with the option of adding standalone services like HBO, Showtime or CBS. Three quarters of those with multichannel television rated access to broadcast networks as the main advantage and two thirds said that broadcast primetime dramas or comedies are essential. - informitv.com

Read full article: informitv.com link icon  Multichannel television remains relevant…



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