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Read this: NBC s opportunity BuzzMachine

Summary: NBC has a chance to reinvent television news without the plastic personality, the manufactured celebrity, the staged reality, the smarmy transitions, the bullshit BREAKING NEWS, the weather panic, the repetition, the predictability, the sensationalism, the insulting simplicity, the false balance, the lying anchor, and the single point of failure that has been its business model. The entire structure of NBC news is still built around Brian Williams The news is who reads it. -

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