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Read this: Consumers TV-Viewing Habits Detailed In New Study

Summary: Nearly half of SVOD subscribers have found new programming through streaming that the then watch on live TV. More than seven in ten viewers say networks that they already watch are an important source of information about new programming. SVOD subscribers are more favorable toward program quality than nonsubscribers with 60 percent saying, quotThere are more high quality programs availablequot and 70 percent say there is a quotGreater variety of programs than in the past. - link

Consumers TV-Viewing Habits Detailed In …

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