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Read this: Danny Cohen aims to rid BBC of 'addiction' to overnight ratings

Summary: Danny Cohen will attempt to wean staff off their “addiction” to the overnight ratings by introducing sophisticated internal data, which will also how reveal how the BBC is reaching underserved viewers.The BBC director of television has invited his division to sign up to two distinct daily emailed reports, which will be grounded in Barb data but offer a more rounded picture of how the corporation’s shows are performing.The first email, titled the Live+7 Report, will offer commissioners and producers a total audience figure encompassing four sets of data: live and viewed on same day as live, consolidated, narrative repeats and iPlayer viewing. - www.broadcastnow.co.uk

Read full article: www.broadcastnow.co.uk link icon  Danny Cohen aims to rid BBC of 'addictio…



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