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Read this: BBC3: Danny Cohen's letter to Jon Thoday and Jimmy Mulville

Summary: The media behaviour of these six- to 12-year-olds needs to shape the future of BBC3. The BBC needs to change now so as to learn how to serve them best not just for the sake of BBC3 but to help secure the long-term relevance and strength of the BBC overall. Nor would the BBC be willing to allow a third-party company to decide the editorial direction of a BBC branded channel in the UK. We would also not wish to risk invalidating the BBC trademark by splitting it. - link

BBC3: Danny Cohen's letter to Jon Thoday…

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