Read this: ITV's pre-tax profits soar 23% to ?712m | Media | The Guardian
Summary: ITV, which has sought to develop its production capabilities and non-advertising revenue sources to avoid being at the mercy of ad markets, said its non-ad-based revenue was now up 10 to make up 45 of total revenue. ITV chief executive Adam Crozier said quotITV delivered another strong performance in 2014 as we continue to rebalance the business, drive new revenue streams and invest in our future growth. Across ITV we maintained our emphasis on cash generation, cost control and improving margins as we continued to strengthen ITV creatively, commercially and financially. - www.theguardian.comwww.theguardian.comITV's pre-tax profits soar 23% to ?712m …
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