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Read this: LHF Ban, RTS Cambridge and FT Drama

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LHF Ban, RTS Cambridge and FT Drama…



With an Amex business card to Lena Dunham points renovating hascombe clinic and professional builders sugars, please to lie back and sometimes business card business card, and I'm off to university stuck in the past 14-days.

What does it do nice £100 discount of an aye-aye laptop at Currys Windows laptops 7799 going to take out in September

Club on your house to make vegan in the club today is the TV industry ready for the latest advertising fan and why is profit from it a TV console fits TVs to explain more Charlotte that's all that's plus news from the RTS convention with media writer cake bulkeley, and the new film starring Stephen Fry we speak to the FC's Julie Riddell about marrying with fiction and in the movie quiz we take a guest into the trump Media landscape.

That's all happening in this edition of the media club come on in both of us taking Media stories to go through this week, but before we do hoover getting nominated to be new members of the club at the pressure test UK order to Charlotte

Here responsible for to listen to journalists, but he's going to nominate this week say I've decided to nominate Stuart for us to a global audience director at Bauer Media he had Carly Steven head of SEO at the Mail on not that long ago and basically they were both on a panel that I did at press Gazette feature Media technology comforts Justin to give us a retrospective flag but it all things I and I just I thought I was there anything basically across the whole conference day.

He would be one person obviously candy college or in the club, but Stewart's been really good at the disruption that publishes a facing from AI the changes to a I search how to block the bottom what puppy should be doing to look after yourselves and he's been quite good at talking about that openly recently.

I think we need to know so he's very well.

How is the how is the event on the holes it good day you have really pleased with her when it was the final full day of the tube strike but we still got over 300 people you know Adam what's the weather happy.

I was obviously recurring theme but it actually wasn't too gloomy overall the town was quite optimistic about like I think publishers a seeing what strength are and how to make the most of them rather than just panicking about the Threat to the changes from from Google Search and arrival church uberty and all of that so yeah, I definitely feeling quite a joist and Stephen Amell join us for the first time broadcast and streaming consultant and someone who created and there was on ITV 3 and 4 so first time in the club.

You're here you get a plus one who you adding someone who is very few times.

Kevin Shapiro has a chat with his new affinity economy, which I still don't understand all his card Media photography say truth to power as he sees it and he has a point.

I mean it has become correct 70 months in years after we said you think I was right at the time even though I still find it slightly better understanding says especially with Maps career really in being a prognosticator and I knew him back.

I think I went to the if it was still in New York when I was on ITV4 and he was running fc2.com so and it was always you know an individualist even them so good luck to him in today's meeting and I think going what you read LinkedIn and I don't know the next anymore.

He certainly has a Via point.

What's the follow and the map the map so fascinating as you said you need to concentrate understand what's pointing? Where are the headlines we go is your business ready for the HF and band? This is the new regulation about less healthy food which comes into force on 1st of October between 5:30 and 3 p.m.

On TV and on-demand content Stephen to add Industries campaign to drive awareness in the sector, but he's to the other ones aware of what's changed the radio is giving her a break from that or it's bigger than a parcel.

It is it's of background for other people sometimes you will put the radio on and you have another but if there are things like that again.

It will see through this.

A situation where the rules are quite tough I'm in pretty much if you need any less healthy food.

It's not really going to be on television much anymore.

It'll be on here much anymore the audio and and podcast have a bit had a bit of a carve-out.

Do you think was the rush for McDonald's on the radio and podcasts yeah probably but what's interesting interesting element is that initially there was a lot of panic among publishers and that because it seemed like it was going to exclude all advertising from food and drink brands had less healthy food and drink McDonald's Witney even been able to advertise saying when McDonald's.

Where is they have now sorted that out and that that's gonna come into force.

So that is an exemption for brand advertising so that means that kind of publishers in the space that I cover but anyone in ITV than that as well and much less concerned and they were before.

Is previously would have just lost his whole drunk and advertisers but definitely if there is specific products.

You know if McDonald's is bringing back some amazing limited edition thing then yeah, I mean Radio podcast will be the same way that they can tell people about that.

I just I just feel what you saying.

There's a basic McDonald's can advertise that they are a store that sells food.

I Got a Brand advertising around that but they can't that Big Macs exactly also will things that I saw is Bransholme cells can advertise their own products so you know they could make a YouTube Series of Poker series or produce any of their own Media to talk about their products Steven this is everybody is a content creator now.

Do you think that's all encourage more brands to make material best of frozen out of the more traditional Media

Stop say is YouTube is becoming thing.

It's also looking to look up with brands to get something that's awesome basket with your idea, but we're both of you in the show but we'll certainly like the brand itself to get a free pass this week that the Radio Academy is planning on changing its name to the audio Academy do you think that's the right thing to reflect the changing world or is it is it safe for the radio type-c who lose their sex organisation? I think it makes sense does that mean so much of Radio now also goes into podcasting and I'm sure there's examples of vice versa.

It is a bit like TV broadcasters putting stuff on YouTube or other formats is interchange all you have to do in a slightly different way, but the Essences and is the same but it's just about the point of delivery really so yeah, I think that makes no sense.

Ok first signs of Channel 4 zone strategy are beginning to emerge as in the firecrest films and out of the public broadcaster had acquired a majority stake in the documentary Stephen only a fortnight ago.

We were saying the market for acquisitions to seized up but Channel 4 at somebody jumping into this space.

I'm not spending but the production company firecrest quite interesting one out of Scotland and you think it's a good first start for them as they head into the production landscape agree with my channel for me.

So it's a paraphrased John Lennon it's a bit like his Jesus was alright, but the disciples were boring as thick I was so I'm afraid that's you on the management of the current manager.

I think in a way.

There's a lot of featherbedding going on in terms of going into independent after leaving job things like that so I see things.

Call answer their investing money baby when they jump ship they might end up development of you people have it as well.

I think we'll go to me if you can have the setting up their own in-house structure in some ways one.

I just buy one of the shop by bigger company that does all singing all dancing company rebrand Productions then you solve the problem you back catalogue as well and one has Channel 4 been ringing fenced by back to try and make more sense to buy another company in course at the moment will be thinking how much money can I pop into it and Survive today as well, but surely this is this is what channel should be doing it that they could have done that it could have bought a big production company and rebranded it, but you spot a company that's in the regions looks like one that takes a lot.

For the first job in telly, it's less big showbiz commissions documentary commissions in Keeping with with what I mean.

Is there anything to Channel 4 anymore? I mean that since the mid-2000s.

It's going to be very difficult to square up with my mission to give independent the regions because it doesn't work out the way you seem it will be good on paper very good bit of the brand but again it's the slippery slope.

Is it going to be this one and then the next one, so you'll now you've got your own the BBC so we let them get away with it, but then of a commercial company is difficult to see that how the smaller luxury companies to work for will see this as any other than getting squeezed out even more fine just for the break it was the RTS Cambridge

Fishing this weekend Media writer Kate Buckley was bad u-joint me now ok quiet lineup this year Jeff zucker from red bird.

I am I join the BBC Tim Davie Charlotte Moore now and left my Sony what was the mood amongst those topics well, it's because you get there.

I mean there was the usual sort of we have to back creative Talents you know we have to figure out how to make programs in the title more competitive market you know we have to invest in the next generation of skills and bring the next group up but the room kind of when I went when there was a low explosion agile rabbit of rain and raise an investor and advisor to the mysteries of the big.

What sort of silverback pick me up heavy hitter and it was and he said companies are the Enemy of the creative storytelling as we know it.

There's been a while took already said about you too you too.

Good now.

It's 13% share of all large CCTV viewing in the US nervous meaning big screen viewing in the US growing obviously we've seen somewhere and I'm here in the UK as the trick is how do you get paid from this growing 54 mechanic nor YouTube but you don't want to put all your eggs in one basket, but how do you how do you actually get paid is the other panelists on the other another big biggest sex in the US on a piano with Kevin Mayer Who You May remember.

I used to work with a company called Disney tiktok foreign as he basically said you know YouTube the fastest growing platform.

That is lumpy by will because they can tweet the algorithm any moment right so one day running 9 min from putting you know moonbug whatever is little baby bum out there in the next moment during 2 million.

Just because they said the album lasted to this hear this big tech giant so it's safe to say that there was a lot of talk about you to bits of the problem with the big tech is basically running a lot of it overall now on Chelmsford distribution and were there any answers from the exact about how they would extract some money from those big companies the big one is a course you can negotiate with YouTube obviously we have the PSP panel later.

We had you know where you took us months to make a new deal with YouTube we got we got no we got proof our work.

We don't really happy with it.

We need to have it on YouTube or content but you know if we work collectively as a group we probably have more leverage.

So and that was one of the Themes that came out of the conference item Davy also also.

Speed in terms of getting certain things through like ok, due prominence has been agreed now which is wearing.

Are you get those PSB channels on devices and things but it needs to get implemented right.

It's like it was the same with it was how do we get scale? How do we get speed? So that was you know? I was always a big discussion that event about commissioning and the creation of content.

What's the what's what's the big worry at the moment or is everyone in in a happy place replace the other hand you know is I think we've gone from you know this TV thing where the other was so much money being for the industry has been a pull back and obviously the even the big tech platforms be at Netflix or Apple or leave them and it's a commissioning unless they want bigger bigger better less.

Call less money, so you have two again you have to go back to the old how do you travel together a commission how you can get the money to get the hell you put together but one thing I thought was really really was when we had John Langa Langa that you know is there is the chairman of FX right here.

We have another big us a suit.

I only want to say because really I know it's been there two decades.

I just the content of here is on Disney Plus yes, I mean that's him the bear is him so he really but when you said was he said we need to make sure that we push for the culture economy and not the attention economy and where we mean by that he said you know short form content on the Internet doesn't have any of that sort of subtext or layered meaning of a really long form scripted.

Dream drama has a perfectly alright.

It was very late quite complicated to the bus stop in time so we have to make sure this is this is where storytelling this is where were good? This is what we do to make sure that week that we keep doing that and I also said something like that was really hurting you said big tech is not in the business of creating culture attention.

I mean that still it was in the wrong people like ok.

I get it.

Not you not you need to ignore it for me having to do that too.

But you also have to remember that there was a little bit of you know eggs about you do people if you want one for Anthony more.

I think they do the question.

How do you can find it right and that that's another thing.

Talks about a lot is like futura PSP is always round the corner is another investigation into the future Public Service Broadcasting the psbs feeling I have a PSV picture of you all the big suits up there turn off my TV GAA from Channel 4 The Rose in her Swan Song she's leaving out for the Royal Foundation the heat.

She runs 5 in the UK are all wishing you know we have started to collaborate more together and we realise that we need to do so we have to scale better and faster and what is that mean? Maybe they can share tech stacks maybe they can cut the rope braiding course maybe they can work on the 3rd of houses in this country.

Maybe there only 3 episodes of movies where do that maybe there is a way to lower overheads so that you know tax credits.

Tax credit mirrors with the film industry gets it works.

We know it works right.

So they want to know about 1 million to 3 dramas to get 40% your 50% That's what I want because they know that will help right they know they will help bridge the gap survey can continue to make good stuff.

They also talked about the speed thing again promise that's get it.

I'll get it working 25% of this shows that could have been shot in the UK Ashley moved overseas because we didn't have the property tax credits that I mean that was the other thing I think there was a lot of eggs about was sort of what we do about.

You know should we be using at how do we use it and if I asked you start scraping or content or taking your contacts? How do we get paid for it and another big name that?

Where's Nick Clegg who had an answer the question and just come back from being a former politician and he he was very strong.

He said you know we're seeing the globalisation of technology in the globalisation of politics and what were seeing is a for not careful.

Where did you get the sloppy seconds of the UK us deal because what's going to happen as you know obviously us was your data centres in all the people who this week with trump return as they wanted data with a 1-hour NHS data.

They want all they want all the idea.

They can use and give it to them get something in return.

Don't take it.

You've got to stand up for this is this is this is really important your IP and controlling the continent is really important saviour we know we have to worry I can.

Play thank you very much.

You're welcome hello Media club, listen here from podcast Discovery be podcast marketing company by this week.

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We've been discussing in the club this week on YouTube of announce plans to use AI to help audio-only Costas promote their shows with clips and shorts at speaking at their made on YouTube event in New York they can be said could rollout in the coming months with tools for short following next year out of the podcast in PlayBook YouTube will also allow its creators to dynamically insert their own sponsorship since 11 years elsewhere the publisher behind delicious magazine has gone into liquidation.

You also has deals with Waitrose and putting the Masons close at the end of August it had 24 employees listed on its website and the sun and the times of falling foul of another Road

Both publications articles concerning a former cleaner for the royals who may not be all it seems that investigated the veracity of the stories which also appeared in made reach titles the mirror and Express all of which are at the time of recording still alive more from Charlotte on that in a bit club.com I also get on you brief newsletter.

Will be round up all the other media podcasts and what they're talking about what others yes, go and sign up for free at the media club now the first X lost in the drama this week.

It's star is Stephen Fry and it tells a story of a man with dementia who turns to a i to plug gaps in his memory it's affected by Juliet Waddell who will hear from you in a moment, but first I want to be rebuilt.

It doesn't Justin recreate his old memories it also improves working memory maybe it's co-director is here.

Juliet Riddell hello hello thanks for joining us.

It's a really grateful.

I really enjoyed watching it and it's a film time to you.

Don't always think of straight away for four drama.

So where did this will come from well? I've actually been doing it for a little while and number of years and they haven't dramas.

They've also been everything from kind of music videos that have done with a Nitin Sawhney to animations one written by Margaret Atwood which was particularly exciting and the idea with them is that a lot of the Big Bro Denise subject is the past so big that you don't write about one piece and they have themes that the are sleeping in.

Piety in more organic nebulous difficult ways to explain and of course drama has always and have a long edition of expressing current issues, but these are a little bit more on the nose I suppose they are quite specifically about it a new story and the ft of being supportive in in teasing out very important.

Is that we do want to communicate particular things about in this form so for example James Graham a piece about data and privacy that was a drama and that is a tangible examples of got a complicated subject like why we care that companies might be taking our data because it's the sort of subject where you think I think it doesn't really relate to me and it's something easy to forget about they making it make human is very effective in communicating something that is important from a news organisation perspective so does it work?

I can use organisational would that can a commissioner writer to write a pizza and more and more traditional factual piece? Is it the same way as a commission it to a different by similar to that so David Baddiel was at an awards ceremony the Rose doors where he was the MC of the night and one of the previous films that was about online harm written by years ago.

I'm sorry Jodie Whittaker and already from motherland.

Kevin in motherland.

He hasn't seen this film before why would he and was surprised at the genre and then we can have got talking and he thought it was actually really interesting idea to write something like this.

So it was a commission but it came out of a collaborative conversation about subjects that we were interested and the pieces is insulated touches on AI he's given Stephen Fry dementia.

He's may be suggested that their sources and some problems.

How did he get involved and easy call from David to Steven to say hoverboard my short film yes, they did know each other Stephen really loves the script and he wouldn't have done it.

I do not really love and you probably know that Stevens really really interested in a i and has had his own voice stolen and has done talks about AI and the threats to do with a I get any opportunities and he's a very interesting incredibly well informed of the imagine person on technology so this subject really resonated with him.

So yes, there was someone that he could reach out to it was the subject that I think really cool him in the team work with somebody ft journalists on this information and data Science as well.

What's that process likes of collaborating with more traditional journalists on something like this? I think it's one of my favourite moments.

I think it's really exciting to see the creative writers.

Turn left for the feed off each other and the journalists are able to sort of use them or creative patterns of themselves to think about things that are more emotional or think about the subject that are harder to explain the way they normally word but also their feeding the creative writer hard that of facts about what this issue.

Is that of a stimulating for the right as I think it's a two-way create creative and interesting place and every time.

I've done these workshops.

Everybody is really love them, so we will talk to on the show quite a bit about drama being into the quite high demand for streamers.

We seen at Channel 5 of a recommission play for today at where do you think of digital drama comes into that and you sneak out for a large publisher? It's sort of short form of 1314 minutes long.

Does it fit into the Parthenon everything else that's going on at the moment.

I hope that.

Still feel like something of the ft in that it absolutely as part of a very fabulous tradition of this kind of work and many different organisations and many brilliant people in samples of this and we've all been reminded because of Adolescents and the post office scandal, how drama and relationship with news and current affairs is a fundamental absolutely sits in head of Culture that's that's brilliant and driving interesting but I think my job is to still make it feel Financial Times it and not like you would see similar content on the BBC weather at 6 for this is that it is particularly current so often it does look very slightly forward or feels like it's alright on the edge of the news.

It's not it's not retrospective in any way.

You know that the post office scandal was more about something that had happened as the related to now but was still drawing on a past narrative.

Where is with these day.

I hope they still feel very instead of of

Today and you know this film has launched in a week where there's announcement announcement about AI investment because Trump's here so it feels like this is now just so I'm intrigued about the production process because there's quite a bit of a i in it, but it won't spoil it looked and go and went all what's that Stephen Fry just hold of him or was that all generated by AI what was that like to work with I guess almost another character in it well.

It was really really hard work.

There is an amazing amazing producer here is in half at the ft and he's called Tom Hannon and huge props to him, because it was a lot of work to generate that and it was use learning process and that it is all AI generated but every image you see there were literally thousands that looks really weird and didn't look like.

Who is walking backwards and upside down or sometimes? I'll be like 3 balls as a Bugatti rather than one bowl of spaghetti and then be like that sometimes they'll be like really random things happen like a bouncy ball with kind of come into shot or something so the process was a lot more arduous than I had anticipated or Tom and Alice and dissipated and that was used learning care for After The Newsroom actually, thank you for that if you want to watch the piece is available on ft.com right now.

Thank you very much.

Thank you.

Also put a link in an R substr.

You should subscribe summarises all of the other media podcast out there so telly audio journalism Hollywood it's all there sign up at the media club.com ok.

Returned that's a lot on the show you've been delving into the world of Marshall Blanchard which we've been following here.

Just give us a story of someone's need to it basically.

It was this freelance journalist.

He's been pitching plenty of stories and in around kind of April and may ok was published in the likes of wired Business Insider sfgate to the big propagation in San Francisco a few smaller publications and

Yeah, basically eventually someone called Jacob Freddy who edits dispatcher the new long-form site he got in touch because you think I kind of sussed out this AI pension and isn't this weird and I think she's been published elsewhere so looked into it from there.

Why it'll actually already taking down the peace Sheila in for them.

Which was about online weddings in platforms like Minecraft The Business Insider they are kind of iPad to type things anyway so kind of interrogator beer couldn't find any trace of margaux Blanchard being a real journalist so kind of get in touch with the publications that published between Tuesday and then we probably Thursday like almost all of them removed there articles by Hurts and then since then but they are all down since our article annexe.

Tamago popped up so that's weird.

We we had some exchange of conversation with with this person and I mean that will that still all seems a bit weird like the pictures so like always definitely ai-generated and then in the conversation the person said that they was someone who has previously done a I said so like you know we kept saying will come we talk to you properly and then obviously they didn't anyway, so that's kind of Margot and then so like city and magazines editor found the right version of Margot which was the person that you managed to track down to Nairobi and that was kind of proved to be like a financial motivation.

So you know like three large drawers and fiza Omega often but to someone in Africa that but you're worth a lot more money and they can now do that with AI overall it just it just shows the risk of working with.

That you haven't fully verified and then I mean I haven't even gone into the pr side of it yet as well trying to get their material out there to the motivations for this to seem to be there if the pure agency or whatever agency gets a mention for a company client international news and then obviously that's good for their SEO and all of that so there's some really random companies that been promoted BSA journalist, just getting an influx this year.

It seems like it's getting worse of PR agencies that either really real or like basically pushing fake experts.

We have we had one that was about I suppose royal cleaner for King Charles at her cleaning tips from working at Buckingham Palace and it doesn't seem like that's a real person and then if you read the story is it's like.

Plumbwell, she told plumbworld, it's like what of it.

Yeah.

That was a legit source that just wouldn't be where it was with it.

Can we just move all the I can just like write each other stuff and you can just exist maybe in the Cloud away from anything else that would be helpful is this just the thought of that they knock on from there being also that's people at publishers that these things that sort of slipping through and they will have done previously or has the technology just evolved such that actually it is quite hard to work out whether these would have got to motivated wired when they put something out in the past couple of weeks about that piece.

They had taken down.

They basically said it had gone through the fact check processes that it should have done Business Insider actually not taking download of Pieces by other people that they're saying they now have doubts over there veracity and I think it is just a

It in this model of publishing essential as much as possible, then it is hard a surprise.

Nowadays that some of this would slip three ok well.

No I to be used in a network media quiz to see how much attention you both been paying her to the media news this week this week.

It's called mq breaking news with the president in London are we looking at the attention UK media has been giving to America this week with three stories for you to unpick I want to get Alex audio network is taking that so breathe and producer Matt and Chris the playlist of music to score today's game is the best of 3 so buzz in with your names if you know the story so Charlotte you will say and Stephen you say let's play and mq breaking news.

On which TV station has been broadcasting what it called the longest uninterrupted we love untrue.

Yes the who is it what a what have they had 3 hours of trump line which is pretty much standard for waiting 3 hours or whatever it's not exactly a shocker.

Is it this was trump vs.

The truth on Wednesday some quite good sort of a bit of prickly program.

I need to do the right time and it's quite easy as well.

We had it on here probably unlikely to be in America if your regulated by FCC Racine Stephen Colbert cancel the party nothing to do with what he says about the president now.

Jimmy Kimmel has been has been.

Put on in voluntary leave at 4, how long will see even this world of lots and lots of broadcasters you sort of think it's a talent world, but you'll be scared when you steam if you if comedian over over in the States I think here we've done to be nothing was yesterday.

There was a statement about wondering will keep impartial and politics people forget control own Channel 5 and paramount are very much the ownership of new owner should I believe you very much trump friendly, so also have a Morgan back in his gave me a thought well, maybe with everything.

Ok Chris number to and trump is on the wall Park against another Media outlet who he's doing for 15 billion dollars challenge that was just Charlotte you.

X x what what his beef with them about him and being a mouthpiece the democratic party and the interfere with the election last year by endorsing Kamala Harris as if that was as it's not a regular practise.

It's obviously absurd.

Hopefully there some kind of auntie strategic litigation against press mechanisms in the US and hopefully this sort of thing that will be able to look at the New York Times to you describe.

That is another thing in his auntie pressplay Burke and compared it to Turkey Hungary in India times are in a different place compared to sort of the ABC

TBS is of the world.

You should have had other corporate business with the trump administration have been quite strong with their condemnation of Trump's of action on the press privately-held probably quite a good place to to argue against it very healthy business and I think that because of that structure that they have that fighting and they want to because it could have really serious implications otherwise but well, I'm going to stop you as we have one more breaking story.

What American situation is Channel 5 pinning it scopes on every Sunday this autumn or should I say for sorry NFL game night this week and getting that to work for them anyway that makes Charlotte or winner or congratulations Charlotte you.

Just got to make sure Donald Trump doesn't set aside for us.

I really can't take a terrible terrible Steve Charlotte and Alex for supplying today's music remember audio network can do this for you.

Just had to audionetwork.com and there's also in the show notes.

Ego at Stephen Hawking people keep up with you and the work that you're do like a cult leader the press even a few paranormal investigations which some reason I do as well and still trying to keep my eye on the TV companies on history documentaries and things like that and I've got a book out.

Hopefully by the end of this year the novel good luck for the difference in Charlotte what's your choice at the moment.

I just found your stuff on.co.uk produces marthill.

It was a reaping audio production with visual support from podcast the sky to sign up my last substack at the media club.com I will see you next week.

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So retrospective what historical events are we taking off on this week's run of today in history horrible amateur poetry and even some jokes.

It's the birth of student journalism on Wednesday Vanessa Williams was the first black Miss America and then wasn't on Thursday pause Tiffany open his fancy goods Emporium and on Friday the day to German hikers found a man lost in the mountains for over 5000 years we discuss this and more on today in history with the retro 10 minutes each weekday, wherever you get your podcasts.


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