There has been a legacy of the 2006-9 ITV Thames Valley service hanging around as an anomaly for quite some years, and it seems that ITV have taken the chance to deal with it.
When the Thames Valley service closed in 2009, viewers were subdivide thus:
This was very expensive for ITV because the legacy 2 minute opt-out news service for Oxford was costing a lot of money to provide. It also meant it was impossible to provide all ITV regions in HD on satellite because of the undue costs.
The median sales area (and local news area) will look like this:
It's not clear if the special PSB2 service on C29 from Ridge Hill will continue. This has enabled the good people of Cheltenham and Gloucester to get the ITV service from Bristol instead of Birmingham It's not clear if Cheltenham and Gloucester will get a relay of Oxford (and thus Southampton programmes) or Birmingham or keep the service they have, but the comments (see below) saying that viewers will get the same region for ITV, iTV+1 and ITV HD suggests that Cheltenham and Gloucester will rejoin ITV Central.
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