Freeview "balloons" advert
Brian Butterworth published on UK Free TV Freeview, the service that provides lots of free to watch television and radio channels using a rooftop aerial is promoting their subscription-free offering in the run up to Christmas.
Freeview's new 60-second TV ad, shows a Freeview user collecting helium balloons that carry the logos of the various channels available. It is an uplifting expression of the benefits of Freeview - the best bits of telly, free from contracts.
The soundtrack is "Happy Together" by the Turtles.
Here is the latest promotional clip:
Help with Television sets?
Friday, 18 November 2011
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David6:14 PM
Seems a piontless advert to me when I thought most of us using digital allready.
Will it be shown on remaining Anolgue only I wonder or other platforms.
Not sure about the statement aerial upgrade might be needed as it helps the cowboy aerial boys sell digital aerials.
Was looking at new TV sets today some labeled Freeview HD and also HD Ready label too!
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Greebo6:29 PM
I wonder what the symbolism behind being on the bus driving past the youtube, iplayer and demand5 balloons is? Are they trying to foreshadow a future feature?
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David7:16 PM
Maybe they will start them after people bought Freeview HD TV sets and boxes for people to find out they need to replace them to get new features.
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Wouldnt surprise me in the least.
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Ian's: mapI's Freeview map terrainI's terrain plot wavesI's frequency data I's Freeview Detailed Coverage
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KEVIN GARDINER8:06 PM
I have too say that bringing out an advert to promote freeview in the run up to christmas is abit odd. Every household has to have digital tv in some form too be able to watch television.Maybe, they are hoping that people thinking of switching or buying into a contract with sky etc, will perhaps, think twice and go for freeview instead.
It is the intention of the digital consortium to switch off standard freeview sometime between 2015 and 2017, or sooner, depending on the take up of HD set-top boxes or HD intergrated tv's. And after 2017 or sooner, freeview HD 720p will be the uk television standard. with freeview Hd, they intend too launch many interactive features depending on the technology available. However, let's hope that the switchover to HD will be smoother than the switchover from Analogue to digital.It should be, if they transmit the HD channels on the same frequency channels as standard freeview.
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KEVIN GARDINER: Freeview HD is not 720p, it is 1080p. Eventually the SD services will be replaced with HD ones, but not as soon as 2015, probably not until the current lot of hardware has become obsolete, 2020.
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Greebo: My Freeview box has BBC iPlayer, doesn't yours?
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David: The Freeview HD specification ("D Book 7") also includes the ability to connect to IPTV and on-demand internet services.
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David9:18 PM
Yes Brian I have found in the past that TV specifications have things in them but the TV sets and boxes do not. You only find out after purchase when that part of the spec. starts to be used by the broadcasters.
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Greebo9:34 PM
Briantist - the internet connectivity required for iPlayer etc is only part of the Freeview HD spec. I have a Humax Freeview HD box that can do iPlayer via a humax portal app- *not* yet via the red button and BBCi which is apparently the standardised way forward.
I wouldn't think that many standard Freeview devices will be able to do streaming - and none using anything standardised by the Freeview spec?
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