Read this: What is the future of linear TV?
Summary: Linear channels will continue to exist in years to come but will increasingly be delivered by streaming platforms, a Future of Linear IBC Conference session concluded yesterday. The panel noted that linear TV continues to offer audiences shared experiences in real-time, pointing out that millions of viewers around the world tuned into TV news channels on Tuesday for information about the death of Queen Elizabeth II. However, Moderator Marion Ranchet, Founder Managing Director of The Local Act Consultancy, cited recent Omdia research which showed that linear TV viewing time decreased in all markets in 2021, while streaming grew in all markets. - www.ibc.orgwww.ibc.orgWhat is the future of linear TV?…
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