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Read this: UK's ITV to close kids channel CITV as ITVX takes centre stage

Summary: ITV commissions using the now defunct BFI Young Audiences Content Fund will also appear on ITVX Kids, including sustainable arts and craft series Makeaway Takeaway, science show HOW and Happy The Hoglet. ITV pointed to BARB viewing data that shows while the average amount of broadcast TV minutes of kids TV channels watched by 4-15 year olds per week has declined by -62 since 2019, unmatched viewing - consumption that BARB cannot measure including SVOD and through gaming devices, amongst others - has risen by 30 over the same period. - link

UK's ITV to close kids channel CITV as I…

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Saturday, 11 March 2023
Mark A

7:26 PM

One big problem with kids TV on ITV is that CITV is not on the public multiplex, so some Freeview viewers can't watch it.
With the BBC talking about closing CBBC or CBeebies, kids TV looks bleak for Freeview viewers.

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Mark A's 372 posts GB

11:24 PM

Mark A: Most kids don't watch linear TV, that's why the BBC and ITV are moving their Children's programming online. Any household with even a half decent broadband connection will be able to stream programmes from BBC iPlayer or ITVX so more kids will be able to watch online than currently can watch CITV on Freeview. Both BBC and ITV are however retaining linear programming for pre-school age groups who aren't old enough to use streaming apps (CBeebies and LittleBe on ITV Be are both on PSB multiplexes).

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StevensOnln1's 3,475 posts GB

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